Subway's ready to test the waters again with spokesperson Michael Phelps: This past Sunday during the US national swimming championships, the sandwichmaker began airing commercial spots starring the Olympic gold medalist. Phelps' year got off to a rocky start when a photo surfaced in February of him smoking marijuana out of a bong.
Within days, USA Swimming had suspended the Olympian from the sport for three months, and Kellogg's decided not to renew its contract with Phelps. Amidst the scandal, the swimming champion was able to hang onto his other major endorsement, Subway — by a thread.
The sandwich chain maintained it was sticking by Phelps, but removed all semblance of Phelps from its website as well as delayed his TV campaign slated for the beginning of the year. The commercials are to reveal that the swimmer — who, at the peak of training, eats as much as 10,000 calories a day — is a fan of Subway's meatball sandwich with jalapeños.
Do you think it's a smart move on Subway's part to hang onto Michael Phelps as a spokesperson?