I'm surprised to hear that people have just started switching from whole milk in Britain, considering whole milk fell out of favor years ago in the States. Do you drink whole milk?
Got (one percent) milk? The Daily Mail reports that after a British watchdog organization cautioned against excessive intake of saturated fat, sales of one percent milk have skyrocketed in the United Kingdom. The Food Standards Agency warned that whole milk can lead to heart disease and clogged arteries, so shoppers swapped out whole milk in exchange for one percent, which contains more flavor than skim milk. It now accounts for 10 percent of sales.