Remember Duncan Hines's controversial "Hip Hop Cupcakes" commercial? Well, it wasn't the first (and certainly isn't the last) supermarket food campaign that's wrought with racially charged undertones.
The latest company to fall under attack is candy company Cadbury, which has come under fire for a new advertisement comparing supermodel Naomi Campbell to one of its latest products. The ad's tagline reads: "Move over Naomi, there's a new diva in town," with an image of its Bliss chocolate bar.
An infuriated Campbell fired back, "I am shocked. It's upsetting to be described as chocolate, not just for me, but for all black women and black people. I do not find any humour in this. It is insulting and hurtful." Members of the civil rights community have asked Cadbury to apologize, and Campbell is reviewing her options against the company. Meanwhile, Cadbury has countered with an insistence that their campaign was "a light-hearted take on the social pretensions of Cadbury Dairy Milk Bliss," although they've stopped circulating the ad.
In today's socially conscious culture, It's hard to believe that this classless campaign made it all the way to consumers. Cadbury: do the right thing, and issue an apology, otherwise you're almost sure to face a consumer boycott.