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With New Menu Items, Burger King Hopes to Add Value

Despite the soaring cost of food prices, fast-food chain Burger King announced that it will be adding two petite-sized, lower-cost items priced at $1.39: the Cheesy Bacon BK Wrapper and the Spicy Chicken BK Wrapper.

Burger King is attempting this strategy in a frenzied fast-food climate, as the industry is struggling to balance rising costs of food with value-added items. Fast-food companies such as McDonald's have had a difficult time keeping value items under the traditional $1 mark. Earlier this year, Burger King pulled a test for a double cheeseburger on its value menu for $1, and Jack in the Box just announced a new rollout of pita snacks, or "snack-sized wrap-style sandwiches" for $1.99.

I'm not sure that these tactics will be enough to excel in the current economic environment, but perhaps these changes will allow all of the fast-food chains to gain back some market share. What do you think?

Source

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ohbaby7 ohbaby7 7 years
You know i've always chosen BK over MD, i dont know why exactly lol but they just seem higher quality.
ilanac13 ilanac13 7 years
you just never know how this is going to change the way that things are sometimes. in a time when people don't have as much money to go out and pick up food - it's possible that adding to a dollar menu will really boost revenue at BK. especially if other chains are taking things off or raising the price. i noticed that Wendy's did this a long time ago and as a result - i stopped going there - and changed my habits to other places. granted i don't eat fast food now - at all...there's always a chance that if something new and vegetarian was added - i might try it.
ilanac13 ilanac13 7 years
you just never know how this is going to change the way that things are sometimes. in a time when people don't have as much money to go out and pick up food - it's possible that adding to a dollar menu will really boost revenue at BK. especially if other chains are taking things off or raising the price. i noticed that Wendy's did this a long time ago and as a result - i stopped going there - and changed my habits to other places. granted i don't eat fast food now - at all...there's always a chance that if something new and vegetarian was added - i might try it.
soapbox soapbox 7 years
The last time I had burger king was back in may. It made me so nauseous, I don't plan on going back.
puddlesworth puddlesworth 7 years
I haven't eaten there in over 10 years... I kind of want to now though.
milosmommy milosmommy 7 years
I have to admit that it makes a little bit of a difference to me. When I do get fast food, which isn't super often I tend to pick from the value menu to try and save a little bit of cash.
hithatsmybike hithatsmybike 7 years
I think there's no reason to eat Burger King unless forced to at gunpoint..
AmberHoney AmberHoney 7 years
Fast food is fast food - I'm gonna go make a German apple coffee cake.
LaLaLaurie06 LaLaLaurie06 7 years
if I was going to get fast food for lunch or dinner, I would definitely be more inclined to pick the cheaper menu items. A double cheeseburger at BK for a $1? I remember when I could do that at McD's. Too bad New York restaurants don't "participate" in stuff like that.
LaurenG22 LaurenG22 7 years
These "snacks" have more calories then a MEAL!!
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