Feeling the sting from other chains such as McDonald's and Dunkin' Donuts, a desperate Starbucks announced last week that it will soon be introducing value meals of its own. The chain plans to launch value pairings in all its company-owned US stores on March 3. Although regular prices for food and drink items vary by store location, Starbucks claims the pairings will provide customers with an average savings of as much as $1.20.
This strategy is the latest in a slew of tactics — from creating loyalty programs to ceasing brewing of decaf after noon — that the company has tried over the past year to recover from troubling sales numbers. To see the recession-friendly $3.95 breakfast pairings, which were revealed today,
- Tall latte and Starbucks Perfect Oatmeal
- Tall latte and slice of reduced-fat cinnamon swirl cake
- Tall drip coffee and new bacon sandwich with egg and gouda cheese
- Tall drip coffee and new ham sandwich with egg and cheddar
- Tall drip coffee and classic sausage, egg, and aged cheddar breakfast sandwich
- Tall drip coffee and peppered bacon, egg, and aged cheddar breakfast sandwich
- Tall drip coffee and Reduced-fat turkey bacon, cholesterol-free egg, and reduced-fat white cheddar breakfast sandwich
Considering the saga behind Starbucks' breakfast sandwiches, I'm interested in trying out the two new breakfast sandwich options come March.
Do you plan to utilize this new value pricing to your benefit? Do you think it will help the coffee chain turn its sales numbers around?