Two days ago, Oprah offered her viewers a free coupon for KFC's new grilled chicken — complete with sides and biscuit. The promotion took off, and by the next day, Oprah's KFC coupons were the fifth most popular search on Google. But rather than getting recognition for offering her viewers bargain bites, Oprah's fallen under fire for the move.
Last year, the talk show guru was named PETA's Person of the Year for exposing the cruelty of the factory farm industry. But KFC buys its meat from Tyson, a company that has come under attack for supporting CAFOs (concentrated animal feeding operations). This conflict of interest has sent environmental media outlets into outrage; sustainable food blog Civil Eats called the free KFC offer "Oprah's most hypocritical move yet."
Moreover, the free KFC coupons have caused upheaval in stores. The demand for free chicken has overwhelmed many KFC franchisees: one manager at a midtown Manhattan outpost told customers the promotion was over for the day, prompting patrons redeeming coupons to hold a sit-in, refusing to leave the store until they received free chicken.
After all the backlash, I can't help but wonder whether Oprah regrets promoting the offer. Did you partake in the promotion? Do you think the free grilled chicken giveaway was a mistake on her part?