In 1984, John Schnatter, founder, chairman, and former CEO of Papa John's, sold his cherished 1971 Z28 Camaro to buy $1,600 worth of restaurant equipment to open a pizza joint. Now that he's got a worldwide empire under his belt, Schnatter has set out on a cross-country mission to find his original Camaro. He's even offering $25,000 to the person who reunites him with his long-lost ride.
Papa John has already hit up Atlanta, Dallas, Houston, Indianapolis, and Louisville on his road trip, but so far, there's been no sign of the gold, double racing-striped Z28. Check out the publicity stunt, which has been documented at length on a promotional website, Papa's Road Trip.
I think the contest — which requires the winner to show written proof of John Schnatter as a past title owner — is wonderfully random and entertaining and I'll be checking up on it periodically. What do you think of the whole endeavor?