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Papa John's Pizza Kicks Off $25,000 Camaro Contest

Papa John Called — He Wants His '71 Camaro Back

In 1984, John Schnatter, founder, chairman, and former CEO of Papa John's, sold his cherished 1971 Z28 Camaro to buy $1,600 worth of restaurant equipment to open a pizza joint. Now that he's got a worldwide empire under his belt, Schnatter has set out on a cross-country mission to find his original Camaro. He's even offering $25,000 to the person who reunites him with his long-lost ride.

Papa John has already hit up Atlanta, Dallas, Houston, Indianapolis, and Louisville on his road trip, but so far, there's been no sign of the gold, double racing-striped Z28. Check out the publicity stunt, which has been documented at length on a promotional website, Papa's Road Trip.

I think the contest — which requires the winner to show written proof of John Schnatter as a past title owner — is wonderfully random and entertaining and I'll be checking up on it periodically. What do you think of the whole endeavor?


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Spectra Spectra 6 years
I think it's cool. It wouldn't be that tough to show that Papa John was the former title owner, but I hope there aren't any greedy losers out there that try to forge a title in order to win. I hope he finds that car!
floppyfish1986 floppyfish1986 6 years
I feel bad for the people you have to prove he owned the car, like you know he has the VIN somewhere but they probably won't be nice and give it to the winner in question to double check.
Food Food 6 years
He doesn't have the VIN! That's to make it more challenging, I suppose.
mamasitamalita mamasitamalita 6 years
what a cute idea! way to be nostalgic and "all American"... especially considering the GROSSNESS that surrounds Domino's now. Papa Johns has a great opportunity to come shining through
hinkey hinkey 6 years
I think this is a fun idea for a contest. I hope he finds it in decent shape.
StefaPie StefaPie 6 years
If he has the VIN he can find the car. It has a paper trail somewhere.
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