When you think of prosecco — Italian champagne — you may think light and bubbly. And when you think of Paris Hilton, you might also think light and bubbly. However, when you think prosecco do you think of Paris Hilton? Probably not. Well folks, that's soon going to change.
Page Six is reporting that Paris is headed to Berlin to promote the European launch of Rich, her new line of canned champagne. According to the folks at Rich, Paris is, "acting as a market ambassador in advertisements for the Rich pleasures."
The canned beverage reminds me of Sofia Coppola's canned Blanc de Blanc and I really wonder how it's going to taste. Canned wine is becoming more acceptable and I think the idea could be fun. The drink has yet to hit the US shores, but should be here sometime next year. I'm going to give it a spin — after all I love the bubbly! — how about you, are you going to try Rich?