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Philadelphia to Launch Massive Campaign For Cooking Creme

Cooking Creme Coming Soon to a Store Near You

You may not have heard of cooking creme — yet. But according to Kraft's Philadelphia Cream Cheese, it's going to be the next big supermarket phenomenon. Early next year, Kraft Foods will launch Philadelphia Cooking Creme in stores, along with what's being called one of the largest ad campaigns in company history. "This is going to be one of the biggest launches that cheese and dairy has ever had," Philadelphia brand manager Adam Butler told Ad Age.

The refrigerated creme will come in four flavors: original, savory garlic, Santa Fe, and Italian herb and is designed to be used as a sauce for sautéing and pan-frying. A similar version is already available in Australian markets, where's it's being touted as having 60 percent less fat than regular cream.

Sounds like an interesting concept, but what's the point? Don't we already use cream cheese in everything from pasta to dips to cheesecake? Between cream cheese, neufchâtel, whipped cream, and sour cream, it seems to me the bases are all covered. What do you think of the concept? Would you buy it?


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shalee55 shalee55 5 years
There's an import product from Italy I think it's called Creama, this sounds something like it...I'll give it a shot..
Abbigail Abbigail 5 years
Maybe it can be used as a Creme fraiche substitute. I've yet to find something in the states that comes close.
weffie weffie 5 years
No way. I can make an awesome cream sauce in about 5 minutes using soy or rice milk, and when I ate dairy I could make it with 1%. Having 60% less fat than cream still makes this stuff rather fatty and I imagine the sodium content will be through the roof (like every other processed food), so this seems like an extremely unhealthy way to skip one 5-minute step.... sounds like a big waste of money to me! (As an aside, the Cooking with Philly ads really gross me out. The "alfredo sauce" is just melted garlic cream cheese, gag me!)
jessvogel85 jessvogel85 5 years
I will definitely give it a try
techkim techkim 5 years
I love cream cheese and already make my own sauces with it. Its just a going to cost more money then plan cream cheese.
tigr3bianca tigr3bianca 5 years
My first impression was Eww. But now that I think about it, if they gave it away for free I might try it. I don't usually cook with cream anyway. I make my bechamel with regular milk, turns out just fine. Has anyone else seen Philadelphia started adding cream cheese to shredded cheese? I guess just regular cream cheese isn't profitable enough.
Spectra Spectra 5 years
Am I the only one that thinks these sound sort of disgusting? When I want a cream sauce, I make a roux and use milk or half and half. But cream cheese? Sorry, I'll pass.
Luckyoneseven Luckyoneseven 5 years
I don't really see the point? I tend to use olive oil for most of my sautéing, anyway.
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