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Picture of New Diet Pepsi Skinny Can

Diet Pepsi Shows Off Its New Slender Figure at Fashion Week

Who's the first star to make an appearance this Winter at New York Fashion Week? Why, none other than iconic brand Diet Pepsi, which has debuted a slender new look.

According to PepsiCo, the "taller, sassier new Skinny Can" is a "celebration of beautiful, confident women" and will be available come March, alongside the classic can, which won't be going away.

The redesign's already been met with some serious criticism. "Pepsi needs to can the 'skinny' equals 'beautiful and confident' marketing," wrote Brand Channel. What do you think of it? Which will you buy: the new can, or the old?


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Join The Conversation
onlysourcherry onlysourcherry 5 years
While the can is more attractive, i think there is an implicit suggestion that you will be slimmer if you drink diet pepsi, or that it is the choice of these thin, attractive women. I haven't purchased soda in years and years, so I won't be buying this either way.
snarkypants snarkypants 5 years
oh wait, it's still a 12 oz. can? never mind.
snarkypants snarkypants 5 years
i always buy the mini cans! i never drink a whole 12 oz. either, so i only buy the little guys. plus, they're adorable! i like these, just because they'd fit into my lunch bag better than current pepsi co. cans. theirs are short and fat, and take up a lot of room. i do, however, think it's a stupid marketing gimmick.
lilkimbo lilkimbo 5 years
I would like the idea (although not the marketing) if the can was actually smaller. Like Akasha, I often don't drink an entire 12 oz. can at once, so an easily findable 8 oz. or so can would be perfect for me. (I know smaller cans exist, but I don't grocery shop at large groceries stores often and the small cans aren't available at my corner market.)
dreamalittledream dreamalittledream 5 years
Wouldn't that tip right over in a car's cup holder?
Akasha Akasha 5 years
I was kind of jazzed by the new can as I'm constantly pouring out half full cans of soda when I do actually drink it. But I'm pretty insulted by any product saying that being thin means being successful and confident. I live in Los Angeles the Mecca of skinny, insecure women who are trying to be (fill in the blank). One has nothing to do with the other, and neither have anything to do with drinking soda.
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