How does a nationwide sandwich chain like Quiznos distinguish itself from competitors such as Subway? Well, one way is to throw a five-course pairing dinner with local beers. Announcing an event of the sort may have sounded far-fetched, but it sure seemed to whet every media outlet's appetite for curiosity and made plenty of headlines in the food world for thinking outside of the box. But it was at the dinner itself that Quiznos was able to shock and awe by demonstrating how much it thinks outside of the bun with its food as well.
Subs & Suds: Menu Faves and Malts at a Quiznos Beer Dinner