POPSUGAR Celebrity

Pizza Hut Draws Attention With Viral Video

Dec 15 2008 - 11:18am

Pizza Hut [1] has caused an uproar with the launch of a new viral advertising [2] campaign. "Kicked Out of a Pizza Place," a video produced by Mediocre Films [3], has gotten 198,135 views on YouTube [4] since it was posted less than five days ago. The fast food [5] corporation is piggybacking on the success of other chains' attempt at viral videos, such as competitor Wendy's [6] MySpace video, "Crazy Lettuce" [7]. The pizza parlor video, one of three in the viral campaign, is already attracting lots of attention — both for its humor and its tackiness. "If Pizza Hut were a person, I'd say it was a jerk," wrote Ian Schafer [8], CEO of Deep Focus [9], an Internet marketing agency.

While the video had me busting a gut, I also thought it was a slap in the face of family-owned businesses. More importantly, I question whether the campaign conveyed any meaningful (or positive) brand message to consumers about Pizza Hut. Watch the video below — I'd love to hear what you think.

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