Hellmann's mayonnaise is celebrating 100 years  of its top-secret vinegar, egg, and oil recipe, and the company has launched its biggest ever campaign, beginning today, which will feature everything from the world's largest picnic table to recipes developed by Mario Batali .
We're happy to join in on the occasion, as some of our favorite foods just wouldn't be the same without a jar of mayo. Click through our slideshow, and be ready for your mouth to water. From classic applications like deviled eggs to out-of-the-ordinary ones like artichoke dip-stuffed mushrooms, these recipes will remind even the most mayo-adverse that we could all use a little more of the creamy condiment in our lives.
Transform cheddar cheese into a salty, spreadable pimento cheese dip  thanks to the help of mayonnaise.
Top Chef  contestant Stefan Richter shows us a tuna tartare  recipe, tossed in — you guessed it — a mayo-based dressing.
Sweet and Spicy Deviled Eggs
Most deviled egg recipes call for mayo to turn the yolks into a fluffy yellow whip, but this recipe  is a little different, due to the addition of spicy cayenne and sweet honey mustard.
Tomato and Mayo Toast
It sounds simple enough, but we've found tomato and mayo toast  is the best way to snack on Summer's ripe red "fruit." The mayo of choice: Hellmann's, of course.
Mushrooms Stuffed With Artichoke and Spinach Dip
Have you ever made artichoke and spinach dip? Then, you know it's made with a hefty portion of mayo to obtain that thick texture and savory flavor. Take the dip and stuff it in mushrooms  to make a dainty, mess-free appetizer.
Benedictine Cheese Sandwich
Summer days call for a cooling sandwich like these Benedictine cheese sandwiches , made with cucumber, cream cheese, and crustless white bread. The bit of mayo makes the cream cheese a little saltier and easier to spread onto the delicate white bread.
Mayo can be classy! It's used in the paprika dipping sauce for these Spanish patatas bravas  tapas.
BBQ Chicken Sandwich With Simple Slaw
Coleslaw sometimes has a bad reputation, but this colorful, crunchy slaw will make you rethink the mayo-dressed cabbage salad. It's topped over a barbecue chicken sandwich  for a fresh take on an American favorite.
Mayonnaise acts as a binder and as a flavorful sauce for these Maryland-style crab cakes .
Mayo is the classic spread on this super-stacked club sandwich .