Skip Nav

Red Lobster Adding Wood Grills in Attempt to Revive Sales


Darden Restaurants announced that beginning next week, it will install wood-fired grills in all 680 Red Lobster restaurants.

The company has been testing the wood-grilled menu for over a year, and will train 3,500 employees on the grills. New items will be going on the menu, such as wood-grilled lobster, wood-grilled sirloin and shrimp, and wood-grilled fish. According to the chain's president, Kim Lopdrup:

This is the most comprehensive culinary and menu change in Red Lobster's history. Wood-fired grilling introduces our guests to a whole new way to enjoy seafood.

Red Lobster's announcement to add these costly new grills comes at a time when the casual restaurant chain industry has stumbled. Chains such as Bennigan's, Steak & Ale, Ponderosa, and Bonanza have all filed for bankruptcy protection in the past year. Do the wood-grilled menu items sound appetizing to you, and will they be enough to turn Red Lobster around?

Source

Latest Food
It's the Screen Actors Guild Awards! Check out all of our red carpet and event coverage!
×