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Red Lobster Adding Wood Grills in Attempt to Revive Sales


Darden Restaurants announced that beginning next week, it will install wood-fired grills in all 680 Red Lobster restaurants.

The company has been testing the wood-grilled menu for over a year, and will train 3,500 employees on the grills. New items will be going on the menu, such as wood-grilled lobster, wood-grilled sirloin and shrimp, and wood-grilled fish. According to the chain's president, Kim Lopdrup:

This is the most comprehensive culinary and menu change in Red Lobster's history. Wood-fired grilling introduces our guests to a whole new way to enjoy seafood.

Red Lobster's announcement to add these costly new grills comes at a time when the casual restaurant chain industry has stumbled. Chains such as Bennigan's, Steak & Ale, Ponderosa, and Bonanza have all filed for bankruptcy protection in the past year. Do the wood-grilled menu items sound appetizing to you, and will they be enough to turn Red Lobster around?

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