Last night, Gilt, the megabrand behind luxurious online offers, launched Gilt Taste with Ruth Reichl officially on board as editorial advisor. Speculations about Francis Lam were correct, as he joins his former Gourmet editor in chief as features editor while recipes for Taste are being developed by Melissa Clark.
In the editor's letter, Reichl describes the site as "a new kind of magazine, one that has no ads and is supported solely by sales. We don't just want to sell you great products — we want to tell you the stories of the people who create them and inspire you with delicious new ways to use them." When it comes to the shopping side of Gilt Taste, there's a variety of artisan America products ranging from caved-aged cheese from Murray's Cheese to white truffle cream from Gourmet Attitude.
While I doubt that I'll be purchasing many of the groceries, I'm excited to try the recipes and read the informative and thought-provoking articles that are sure to be highlighted on Gilt Taste. What do you think of the website?