Animal-rights organization PETA is known for its head-turning campaigns, and its latest one is no different. PETA Asia Pacific's newest ads feature model-actress Alicia Mayer in a lingerie set holding a suggestive banana, provoking, "Eating meat got you down? Get it up! Go vegetarian." PETA states:
A man who stuffs his belly full of dead pig flesh in the kitchen might end up delivering dead wood in the bedroom. High cholesterol, obesity, diabetes, prostate cancer and inflammation, and hormonal imbalances cause the vast majority of all cases of impotence. The good news is that medical science has proved that all of these conditions can be virtually eliminated with a low-fat vegan diet.
My guess is that this campaign is part of an effort by PETA to turn more guys into vegetarians. After all, masculinity has long been associated with eating meat. While I find the ad entertaining, I'm not sure it will be enough to convert insecure men. Do you find the tagline amusing or offensive? And could you see it converting more males into vegetarians?