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Snickers Yanks Homophobic Ad Campaign

Did This Snickers Commercial Go Too Far?


For the second time in two years, best-selling candybar, Snickers, has found itself in the middle of a controversy surrounding their latest ad campaign. Candy company Mars has yanked the ad from UK airwaves, where it received backlash from gay-rights activists for being homophobic. The commercial featured surly '80s icon, Mr. T, berating a speed-walking man, calling him "a disgrace to the man race." The tagline? "Get some nuts."

The Human Rights Campaign Foundation criticized Mars and its ad agency for perpetuating stereotypes of gay men. Mars issued a statement last night, saying that the commercial was intended to be funny, not offensive.

While I can see how the ad was meant to be funny, it might have taken things too far. After watching the spot below, let me know what you think. Do you feel the ad is cruel and insensitive, or was the whole situation blown out of proportion?

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