Skip Nav
Dinner
Your Mexican-Food Obsession Will Thank You For These 1-Pot Recipes
Food Video
No, This Isn't Pizza, It's Pizza Dip!
Recipe Finder
Find Your Perfect Meal With Our New Custom Recipe Generator

Starbucks CEO Howard Schultz Will Pen Coffee Business Memoir No. 2

Starbucks CEO Will Pen Coffee Business Memoir No. 2

OnwardThere's never a dull moment at Starbucks. Just ask CEO Howard Schultz, who's just revealed the name of his second business memoir. The book, which drops March 29, is titled Onward: How Starbucks Fought for Its Life without Losing Its Soul and is available for preorder on Amazon, where a mock-up of the cover shows Schultz has already incorporated the company's controversial new logo.

The book will cover Schultz's return to the Starbucks helm after an eight-year hiatus as CEO, and detail the company's struggles with its core brand identity as well as its recent successes. This one's going straight to my brand-new Kindle. Will you read it?

Source

Around The Web
Why I Became a Vegetarian (After So Many Years of Being an Enthusiastic Carnivore)
How to Order Starbucks's Valentine's Day Drinks
All-Time Best Children's Books
Tips For Saving Money at Starbucks
Books For Women in Their 20s
Starbucks' Love Bean Frappuccino | Food Video
Rainbow Bagels From the Bagel Store

POPSUGAR, the #1 independent media and technology company for women. Where more than 75 million women go for original, inspirational content that feeds their passions and interests.

Join The Conversation
Latest Food
X