Skip Nav
Food Video
Eat Your Heart Out With These Nutella-Stuffed Doughnuts
Original Recipes
Forget the PSL! Let's Talk About Pumpkin Chocolate Chip Cookies
Harry Potter
Harry Potter's Butterbeer Made With Actual Butter and Beer

Starbucks CEO Howard Schultz Will Pen Coffee Business Memoir No. 2

Starbucks CEO Will Pen Coffee Business Memoir No. 2

OnwardThere's never a dull moment at Starbucks. Just ask CEO Howard Schultz, who's just revealed the name of his second business memoir. The book, which drops March 29, is titled Onward: How Starbucks Fought for Its Life without Losing Its Soul and is available for preorder on Amazon, where a mock-up of the cover shows Schultz has already incorporated the company's controversial new logo.

The book will cover Schultz's return to the Starbucks helm after an eight-year hiatus as CEO, and detail the company's struggles with its core brand identity as well as its recent successes. This one's going straight to my brand-new Kindle. Will you read it?


Around The Web
Join The Conversation
Dogs in Starbucks Costumes
DIY Starbucks Group Halloween Costume
Dogs Eating Puppuccinos From Starbucks
Starbucks Costume Ideas
Starbucks Pumpkin Spice Whip
Starbucks Sugar Skull Cookie
Dunkin' Donuts Bottled Coffee

POPSUGAR, the #1 independent media and technology company for women. Where more than 75 million women go for original, inspirational content that feeds their passions and interests.

From Our Partners
Latest Food
All the Latest From Ryan Reynolds