Yesterday, word got out about a new Starbucks memoir penned by none other than the company's CEO itself, Howard Schultz. I'm intrigued, especially after getting to hear a bit about Starbucks from the man himself while visiting the coffee chain's headquarters. No doubt the past few years of Starbucks history will be a lot of ground to cover in the new book — but there are quite a few topics that I imagine Schultz will discuss. Everyone's buzzing about the tome, but I'm hoping I'll quell your thirst (for now) with a quiz about Starbucks facts. Are these statements real — could they wind up in Onward — or are they as fluffy as the whipped topping on your mocha Frappuccino? Let's find out.
Could It Be in the New Starbucks Memoir?
Starbucks unveils a new logo, then retracts it due to overwhelming backlash.
On April Fool's Day in 2008, Starbucks renames one of its stores Barstucks.
Starbucks shuns flavored coffees, then launches a new line of products infused with the likes of cinnamon and caramel.
In the recession, Starbucks actually opens more stores than it closes.
Starbucks helps the macaron go mainstream.
After decades of research, Starbucks introduces its own version of instant coffee.
The chain overhauls the taste of its everyday coffee.
Strong-scented breakfast sandwiches cause a big stink at Starbucks.
Starbucks accidentally overcharges one million customers.
In an effort to create higher drink standards, Starbucks closes doors on all nationwide stand-alone stores for an afternoon.