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Starbucks Launches Healthier Bistro Boxes

Starbucks Bistro Boxes Target Health-Conscious Diners

Starbucks doesn't just want its coffee drinkers to drop in for joe each morning; it also wants customers to stay for lunch.

Today, the coffee company rolled out a new line of Bistro Boxes — all-day meals and snacks under 500 calories with a focus on healthier, more wholesome food — to approximately 5,400 Starbucks locations across the United States and Canada. The target? The 45 percent of Americans who are "wellness seekers looking for healthy options," according to one executive.

The lineup includes $7-and-under entrée-sized Bistro Boxes, such as Chipotle Chicken Wraps, Sesame Noodles, Chicken Lettuce Wraps, and a Salumi & Cheese box. Also available are the smaller-sized Tuna Salad, Protein Plate, Chicken & Hummus platter, and Cheese & Fruit box.

Given the trend of healthier on-the-go menu options, this rollout seems to make sense for Starbucks. But considering the fact that these items don't come cheap and Americans aren't willing to pay more for healthier options, it remains to be seen whether these offerings will be successful. Will you try them?

Source

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Join The Conversation
jade408 jade408 4 years
Every time I am starving, and at Starbucks, the food items are long sold out. I don't even put them on the list since I only see the signs and not the actual product on the shelves. I think they need to work on inventory. In many Bay Area Starbucks locations lunch items are sold out by 10:30a.
Nancepantsbotwin Nancepantsbotwin 4 years
I will try these just because they are a lighter option than most of the food in my area. Everything seems to be fried and fat loaded, so these seem more appealing. http://notebookchallenge.blogspot.com/
Pursy Pursy 4 years
There's too little protein in the boxes. I checked it out two days ago and there's probably about an ounce per box, or even less. If they increase the protein portion, I'll totally buy them!
Jaime-Richards Jaime-Richards 4 years
They seem so tiny!
fuzzles fuzzles 4 years
Probably not. I haven't set foot in a Starbucks for about 10 years. Seriously! I checked their website and was only able to pull up the tuna salad choice, but that option had well over 700 mg. of sodium. Also, the excess plastic packaging and the spendy price for what you are getting are turnoffs. Like Melissa, I'd rather save the clams and make it myself.
melissalara01 melissalara01 4 years
When they first came out with the protein plate I was so happy. It still is my go-to item if I am hungry @ Sbux. I actually make my own little protein plate @ home and bring it with me as a snack or light lunch. So thanks Sbux for the great idea! LOL It is really expensive, hence why I'd rather make it myself. The new items sound good though...something to keep in mind when in need of a bite on the go.
Susannah-Chen Susannah-Chen 4 years
The under 500 calories part doesn't really impress me, to be honest, as everything at Starbucks is now under 500 calories, and some of it truthfully isn't particularly healthy at all. I am, however, at least initially impressed by the number of vegetables and fruits in the Bistro Boxes.
KeLynns KeLynns 4 years
I will probably eat them. I go to Starbucks like once a year, but knowing they have a lunch box under 500 cals will probably sway me to choose them when I'm out and about and need a quick lunch. I mean, I know you can get a lunch under 500 cals at fast food restaurants and stuff too, but this looks like it's a bit better for you than that...
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