Skip Nav
Holiday Food
This 2-Minute Hot Chocolate Mug Cake Will Nourish Your Soul
Cooking Basics
The Biggest Mistake People Make When Reading a Recipe, According to Alton Brown
Food News
What Really Happens Behind the Scenes of Your Favorite Reality Food Shows

Starbucks Launches Massive Social Network Marketing Blitz

Adjusting coffee prices, introducing instant brews, offering value meals — what will Starbucks think up next? Answer: A slew of promotions on social networking sites. Starbucks has just launched a massive marketing effort, the first Starbucks campaign to truly take advantage of the power of social networking. The company has put up new advertising posters in six major cities, and is challenging Twitter followers to be the first to post a photo of one on the microblogging social network.

As for why the corporation launched a colossal social networking campaign: “It shows a level of connection to our brand that we wouldn’t have concocted on our own,” said Chris Bruzzo, vice president for brand, content, and online at Starbucks. Although I think social media will be a good thing for the coffee powerhouse, I'm not sure it's going to win over customers in a big way. What are your thoughts?

Source

Around The Web
Join The Conversation
arrowstraite arrowstraite 7 years
get *to my own coffee maker
arrowstraite arrowstraite 7 years
get *to my own coffee maker
arrowstraite arrowstraite 7 years
Just reduce the price, if I'm out and can't get my own coffee maker or I'm in a bookstore that sells it, I'll buy it. It's just coffee.
Cheap Starbucks Drinks
Who Designed the Starbucks Red Cups?
Tips For Saving Money at Starbucks
Open Letter to Starbucks Baristas
Dog With Starbucks Puppuccino
Starbucks CEO's Statement About 2016 Election
Starbucks Veterans Day 2016

POPSUGAR, the #1 independent media and technology company for women. Where more than 75 million women go for original, inspirational content that feeds their passions and interests.

From Our Partners
Latest Food
All the Latest From Ryan Reynolds