Although Starbucks's instant coffee line, VIA, has been sold nationwide for over a year now, the coffee conglomerate wants more consumers to taste it. So much so that it's launched a new promotion, Taste Promise, encouraging coffee drinkers to try VIA.
If you don't like it, Starbucks will send you a free 12-ounce bag of ground coffee. To participate in the campaign, which started today and runs until August, Starbucks drinkers must mail in a proof of purchase of the VIA along with a downloadable form. In four to six weeks, a bag of free coffee will arrive at your doorstep.
Do you drink VIA? Are you interested in the Taste Promise?