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Starbucks Unveils New, Image-Only Logo

New Starbucks Logo: Love It or Hate It?

New Starbucks LogoWant to see what the future of Starbucks looks like? Well, now you can. In honor of the coffee titan's 40th anniversary this March, the corporation will introduce a newly redesigned logo. And — gasp! — it doesn't include the word "Starbucks" or "coffee." The evolved logo, released today, still maintains the company's signature siren, but it is no longer bordered by a circle that reads "Starbucks Coffee."

Chairman, President, and CEO Howard Schultz said the design "embraces and respects our heritage, and at the same time, evolves us . . . we've allowed [the siren] to come out of the circle in a way that I think gives us the freedom and the flexibility to think beyond coffee." Does this foreshadow the company's intentions to expand its core competency beyond brewing coffee? Do you think the logo's a step forward or a step back?


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Join The Conversation
millarci millarci 5 years
I love it. It's much cleaner. Also, I hate how text wraps around anything, so I'm glad they got rid of that.
Sweet-Kirstin Sweet-Kirstin 5 years
I like the new logo. A brand new decade and many products are changing their logos. My PA Friends online don't mind the new logo. I will always be Old School Kirstin and I always enjoy my Black Coffee with Sugar @ Starbucks. :highfive: :hug: :coffeecup: :coffee: :medal: :pinkribbon: sweetkirstin :heart:
Frenched Frenched 5 years
It's definitely cleaner, which I like. I don't really mind it at all.
le-romantique le-romantique 5 years
Its big, bubbly and modern. Its a perfect fit for them.
Stina633 Stina633 5 years
It's a cleaner iconic look, i likey.
lemuse20 lemuse20 5 years
I only drink Starbucks about once every 2 months... but I like the new logo
LittleMzFit LittleMzFit 5 years
I'm like Amber, I don't go there often enough to care either way; however, it doesn't look like it has anything to do w/ coffee. It's a little perplexing to someone who may not know the history of the company. I'm curious to know what men think about a queen/princess on their cup??!
amber512 amber512 5 years
I don't go there, so it doesn't bother me any.
Susannah-Chen Susannah-Chen 5 years
I kind of like it. I suppose with the new way things'll be branded, though, it'll be possible down the line for Starbucks to rename more of its restaurants, in the same style as Roy Street Coffee & Tea.
limelindsey limelindsey 5 years
It's not bad, actually. Still very recognizable, with the same picture and coloring. Not like the Gap or Tropicana disasters in the last few years, that's for sure!
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