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Supermarkets Target Hispanic Markets

More Grocery Chains Say Bienvenidos to the Hispanic Market

With the popularity of cooking Mexican cuisine at home on the rise, and the fast-growing Hispanic-American population, it's no surprise that retailers, specifically grocers, are paying more attention to the Hispanic markets. More and more stores are bringing the Hispanic foods out of the ethnic aisle and into the mainstream sections of the stores.

Supermarket chains, like Publix, now offer Mexican spices among the parsley and thyme, and queso fresco and chorizo can be found next to the Parmigiano-Regianno and Roquefort in the refrigerator cases. National chain Walmart is also aiming to appeal to Hispanic shoppers with two test Supermercados debuting in Houston and Phoenix. Likewise, Sam's Club is opening a Hispanic-oriented store called Mas this Summer in Houston.

Although the recession might not be a good time to develop new cultural marketing strategies, according to a report by the Food Marketing Institute, Hispanic consumers shop for groceries more often than the average American. They also cook from scratch more and purchase more fresh ingredients. Since I'm a huge fan of embracing all types of cuisine, I'm happy to hear that Mexican food items will be easier to find. How do you feel about the news?

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witchbaby witchbaby 7 years
I live in a very Hispanic part of Texas (I'm Mexican American) so most of the grocery stores here have a lot of Hispanic Foods already throughout the entire store. when I lived in nyc I was sad not to be able to find all the spices and things I'm use to cooking with at home.
PinkUnicorn PinkUnicorn 7 years
I would be thrilled to have this as in my (Canadian) city I have to drive 40 minutes to a tiny little Hispanic foods grocery, so often we have to get creative with ingredient substitutions and that sucks. HoneyBrown, I hope you just mean the 'gringo' food companies because as a 'gringa' (I guess, even though I'm Canadian not American) I have been taught A LOT by my Salvadoran fiancee's sisters as well as some of our friends in Costa Rica and I can tell you that my cooking is not crappy "gringo Hispanic" full of cheese and old el paso. Some of us are quite capable of learning and appreciating to cook the food of other cultures authentically.
ilanac13 ilanac13 7 years
well i think that it's just a sign of the times that people are being more diverse in what they cook and what they eat. 'back in the day' people only made american and american italian food and now that's hardly the case so it's nice to know that markets are doing the same and making it easier to find what you need.
HoneyBrown1976 HoneyBrown1976 7 years
Gringos make gringo "Hispanic" food. Do not want.
Spectra Spectra 7 years
I typically go to the Latino market when I want hard-to-find ingredients, but I've noticed that Walmart and even Aldi carry quite a decent selection now. I'm excited...I hope more stores follow suit.
Soniabonya Soniabonya 7 years
I'm all for supermarkets for carrying more hispanic food, but here in the Bay Area (more so South Bay) there are plenty of supermercados where one can go and get the ingredients they want. I understand with big grocers trying to make their stores the one stop shop, but I enjoy shopping for my Mexican goods at local markets like Mi Pueblo or Chavez supermarket.
Food Food 7 years
I will have to check out Mas when I am in Houston next.
tlsgirl tlsgirl 7 years
LOL leslie, awesome Clueless tie-in!
leslievanhouten leslievanhouten 7 years
Cher: Lucy, the fire department called again. They said we need to clear out that bush. You said you'd get Jose to do it. Lucy: He your gardener, I don't know why you no tell him. Cher: Lucy, you know I don't speak Mexican. Lucy: I NOT A MEXICAN. Lucy: [storms off] Cher: Great, what was that all about? Josh: Lucy's from El Salvador. Cher: So? Josh: So, it's an entirely different country. Cher: What does that matter? Josh: You get mad if anyone thinks you live below Sunset.
pioneers pioneers 7 years
I'm very caucasian but also obsessed with Hispanic foods. The grocery store near my apartment, which is in a heavily Hispanic area to begin with, now offers tons and tons of options for all of my favorite ingredients. In related news, I've gained 3 pounds. :p
kiwitwist kiwitwist 7 years
i will be ecstatic if Canada follows suit.
tlsgirl tlsgirl 7 years
I actually think they're easier to find when they're all in one aisle. I like that I can go to one place and find exactly what I'm looking for.
Smacks83 Smacks83 7 years
I'm Dominican, so I'm thrilled when I can find some goods that remind me of my grandma's cooking. Granted you can find waay more Mexican goods, but its a great start!
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