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Survey Shows Women Prefer Red; Red Wine May Have Mental Benefits

Survey, Study Cast Red Wine in a Positive Light


It may be a stressful time for makers of rosé, but for red wine producers, things are looking up: at the same time that a new scientific study suggests red wine may help you think, the results of a large survey indicate women prefer red over white and rosé wines.

According to a Northumbria University study, men and women performed better in math exams after being given resveratrol, a plant chemical naturally found in red wine; researchers involved say the chemical boosts the brain's blood supply. Incidentally, a Vinexpo survey of more than 4,000 women in the US, UK, France, Japan, and Germany has concluded that women actually prefer reds over whites and rosés, considering red wine compatible with a healthy, balanced diet. The survey results run contrary to the long-held stereotype that women prefer lighter-bodied white wines.

Perhaps the wine industry will take note of this — since apparently 80 percent of women are also in charge of choosing the wine for their household. I love every red from Malbec to Merlot, but now have an excuse to drink that extra glass of wine! Are you surprised to hear the survey results? Are the health benefits among the reasons you drink wine?

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