It's been all about the beef this year for Taco Bell, who's come out on top in the midst of a false-advertising lawsuit that objected to the chain's "seasoned beef." But yesterday, the lawsuit was dropped, and now the chain's gotten all haughty about it, launching an ad campaign demanding an apology from Beasley Allen, the firm behind the lawsuit. "Would it kill you to say you're sorry?" the headline reads.
We'd feel sorry for Taco Bell if it were really a victim here, but the truth is the fast food chain's been milking this media frenzy for all it's worth. Sure, it spent money defending its beef with a free taco giveaway, but then it took the opportunity to launch its "Thank you for suing us" campaign — and managed to end March with the biggest gain in consumer perception of any fast food chain. With the lawsuit withdrawn, Taco Bell's come out on top. Any more huffing and puffing signals that the chain's simply taken things to a ridiculously exploitative level.
Maybe it's just me, but I'm totally over the saga of the Taco Bell suit. Are you on the same page? Who do you side with?