Skip Nav
Healthy Recipes
Avocado Fans Will Love This Chocolate Pudding
Oscars
Wow Partygoers With Award-Worthy Oscars Cookies
Food Reviews
Final Update! Pick Up This, Not That: Trader Joe's New February Foods

A Taste of Rome

Leave it to the folks over at the premium cable channels to come up with another fun marketing campaign. This time HBO has graced 100 Italian restaurants in LA, NY and Chicago with bottles of Rome wine. The cabernet sauvingnon, which is bottled in California, will be offered free to patrons. Each table will have a card that states:

And our house wine tonight is brought to you by HBO. A taste of 'Rome' awaits you. Ask server for details.

I'm not sure what the entire marketing strategy is, but I wonder if it will cause as much buzz as rival Showtime's clever Weeds brownie promotion.

Source: Ad Age

Around The Web
Join The Conversation
Miami-Gal Miami-Gal 10 years
Sounds cool. I love that show Weeds.
Homeland Season 6 Details
Beauty Tips For Women in Their 30s
Roadies TV Show Review
Taylor Swift Is Sort of, Kind of a Villain in the New TV Show Roadies
Twin Peaks Revival Trailers
A Not-So-Brief History of Carrie Mathison's Career at the CIA
The Stages of a Fight

POPSUGAR, the #1 independent media and technology company for women. Where more than 75 million women go for original, inspirational content that feeds their passions and interests.

From Our Partners
Latest Food
All the Latest From Ryan Reynolds