Skip Nav
Food Video
Curb Your Cereal Cravings With This Fruity Pebbles No-Bake Cheesecake
Food News
Here's Where You Can Try Chipotle's New Burger
Kid-Friendly Recipes
Introducing Your New Favorite Way to Meal Plan With Chicken

A Taste of Rome

Leave it to the folks over at the premium cable channels to come up with another fun marketing campaign. This time HBO has graced 100 Italian restaurants in LA, NY and Chicago with bottles of Rome wine. The cabernet sauvingnon, which is bottled in California, will be offered free to patrons. Each table will have a card that states:

And our house wine tonight is brought to you by HBO. A taste of 'Rome' awaits you. Ask server for details.

I'm not sure what the entire marketing strategy is, but I wonder if it will cause as much buzz as rival Showtime's clever Weeds brownie promotion.

Source: Ad Age

Around The Web
Join The Conversation
Miami-Gal Miami-Gal 9 years
Sounds cool. I love that show Weeds.
Italian Bars Are About a Lot More than the Drinks
It's Official: Find Out Who's Returning to Twin Peaks - Plus the Showtime Revival's Most Unexpected New Stars
Where Can You Get Frozen Rose in NYC?
Max Mara Rome Store Reopening Party | Video
Roadies TV Show Review
Game of Thrones' Magical Creatures
10 Things Every Wine-Lover Needs

POPSUGAR, the #1 independent media and technology company for women. Where more than 75 million women go for original, inspirational content that feeds their passions and interests.

From Our Partners
Latest Food
X