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Taste Test: Crunch vs. Krackel

Last Friday after hearing the news that Hershey's had changed its chocolate formula, we decided to perform a taste test. Luckily we had the perfect place to host a chocolate taste test — CasaSugar's space at Park(ing) Day! For the taste test, we pitted Nestle's Crunch against Hershey's Krackel. To check out the taste test in action watch the video below!

To see the results,

.

We blind folded each participant. Next we gave them a bite of Krackel followed by a bite of Crunch. The taster had to answer the following three questions:

  1. Which is the Krackel and which is the Crunch?
  2. Which tastes better?
  3. Which tastes more chocolate-y?

According to our tasters:

  • 47 percent think Krackel tastes better
  • 53 percent think Crunch tastes better
  • 79 percent could identify when blindfolded, while 21 percent guessed wrong!
  • 33 percent thought Krackel was more chocolatey
  • 67 percent thought Crunch was more chocolatey
  • Split on which was crunchier

If you were to choose one, which do you prefer: Hershey's Krackel or Nestle's Crunch?


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Around The Web
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puddlesworth puddlesworth 7 years
Doesn't one have peanuts and one have puffed rice? how could you confuse them???
sonya-ina sonya-ina 7 years
My husband and I did a taste test last night, and both were pretty much tied. The Krackle was creamier, so I liked it better though. However, I'm a bigger fan of dark chocolate... YUM!
ktbug08 ktbug08 7 years
Crunch! Hershey's chocolate always tastes to waxy. But even the Crunch doesnt rate if you throw dark chocolate in!!!
popgoestheworld popgoestheworld 7 years
Now I really want to do my own taste test.
fancifulfabi fancifulfabi 7 years
That's funny verily I'm just the opposite! If I had to choose, I'd pick Hershey's over Nestle. But to be honest, I don't like either all that much compared to European chocolate!
verily verily 7 years
I like Nestle chocolate more than I like Hershey's, so if I had to compare the two, I'd probably like crunch more.
lexichloe lexichloe 7 years
That clip made me a little dizzy...but I've always preferred Nestle's Crunch over Crackel, as long as it's very fresh. I hate stale Crunch.
suziryder suziryder 7 years
Whenever I get a bag of Hershey's miniatures, the Krackels are always my least favorite. But I don't like Crunch, either. Mr. Goodbar, please! :)
ilanac13 ilanac13 7 years
i'm sure that i could figure out which is which from the texture, but i'm still not sold on the new formula for the chocolate that hershey is going to use. i wonder how it's going to affect the overal chocolately ness of the candy. i like that you guys made this more interactive and yet again it's something that's making me sad for not being out by your offices!
shafiii shafiii 7 years
i definetly like crunch more. good stuff! i wish i could have helped out =P
TidalWave23 TidalWave23 7 years
Definitely Crunch...it's creamier and more chocolatey. I rarely find myself eating Krackel unless it's Halloween. I always buy the bag of Hershey's assorted miniatures (Krackel, Special Dark, & Mr. Goodbar) and eat quite a few before and after handing them out to the trick o' treaters.
kiwitwist kiwitwist 7 years
haha very cool
GiggleSugar GiggleSugar 7 years
Cute! Let me know when you do Dagoba vs. La Maison du Chocolat. :nerdgirl::drool:
Gabriela14815884 Gabriela14815884 7 years
I love Crunch! They both taste good though :)
Soniabonya Soniabonya 7 years
lol Dana. Me too! I've always been a Crunch girl (was my favorite candy) but I do like Krackel from time to time. :)
Dana18 Dana18 7 years
I must run out and do my own taste test find out the difference.
lawchick lawchick 7 years
Hmmm I have always thought krackel was more chocolatey, but I haven't tried it since The Switch
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