My whole life, I've been a sucker for trying the every possible packaged food novelty, from bacon-flavored mayonnaise to ice cream cupcakes. However, my favorite kind of food promotion is — hands down — the interactive kind. For example, some time ago, Kettle sent Party and I an assortment of new chips, and asked us to vote on the brand's next flavor. This year, the chipmakers took it to the next level with an even more hands-on promotion. For their Create-a-Chip Challenge, Kettle sent a kit with seven seasoning packets, four bags of unseasoned chips, three Kettle flavors for inspiration, and a card with recipe suggestions. To see what original flavors we came up with,
We giddily toyed around with the seasoning blends, which included sweet chili, vinegar, sour cream and chive, lemon butter, caramelized onion, cheddar, and roasted tomato. Our first combination, curry ketchup, was a mix of roasted tomato, vinegar, sweet chili, and some garam masala we had lying around. We felt it was pleasantly distinctive, but we liked our second idea even better: fully loaded baked potato, made with sour cream and chives, lemon butter, and cheddar.
Both Party and I agreed Kettle's Create-a-Chip Kit ($14.99 or $24.99 for two) was one of the best work diversions ever. We've even uploaded our recipes to the company's online recipe gallery, and we've reserved two unflavored bags of chips to come up with even better flavors. What should we make with them? Please share your ideas!