First there was Top Chef. Then there was the cookbook, the tour, t-shirts, and other products. Next came spinoffs Top Chef Masters and Top Chef Juniors. The latest to be added to the Top Chef franchise? A magazine.
At a panel discussion hosted by Mediabistro, Ellen Stone, the senior vice president of marketing at Bravo, discussed the partnership between the show and Food & Wine magazine. The connection between the companies is judge Gail Simmons, who appears on the show and works for the magazine. Apparently the two brands are "working together to create a Top Chef magazine."
There are no specific details on the content of the magazine, but I'm thinking it may follow in the format of Food Network's new glossy (which is currently one of the top 100 best-selling magazines in America) and feature recipes from and stories about past Top Chef contestants and judges. Considering I read just about every cooking magazine known to mankind, I'm excited to see how this news develops. Are you interested in Top Chef, the magazine?