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Trendwatch: Celebrity Burger Joints

Celebrity Burger Joints: Do They Interest You?

In the world of food trends, it appears the celebrity chef burger joint has replaced the wine bar as establishment du jour. The Wall Street Journal pointed out that just about every star chef has a restaurant that spotlights the all-American burger.

Why is that? San Francisco Chronicle food editor Michael Bauer maintains it isn't just because burgers have mass appeal. They also have something important: incredible profit margins.

There's a burger spot in every corner of the country helmed by star chefs from Hubert Keller to Bobby Flay. It's hard to know whether these burger bars are excessive — or simply meeting consumer demand. Do celebrity chef burger joints appeal to you?

Source: Flickr User tomcensani

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