Fledgling, as it's called, launched today both online and on Twitter. For $20, oenophiles and Twitter fiends can choose between a California Chardonnay or Pinot Noir, both produced by custom wine facility Crushpad. For each bottle purchased, $5 will go to Room to Read, a world literacy organization.
The partnership between Twitter, Crushpad, and Room to Read — all based in San Francisco — is being labeled the largest online wine project to date. Would you be inclined to buy a bottle of vino from Twitter?
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