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UK Government Opposes Buy-One-Get-One-Free Food Deals

The UK government, in an effort to reduce wasted food, is pressuring grocers to stop employing buy-one-get-one-free sales tactics. The nation's administration found that a third of all food in the UK is wasted, including roughly 5.1 million potatoes and 220,000 loaves of bread each year.

According to the Waste and Resource Action Program, or WRAP, the average Briton throws away more than his own weight — over $700 worth — in food annually. Eliminating the amount of food being tossed would decrease carbon emissions equivalent to removing a fifth of the country's cars on the road.
WRAP suspects that since many of the buy-one-get-one-free promotions are applied to older items, consumers are tossing products that pass their "sell-by" dates, unaware that the commodities can still be consumed, as long as they haven't reached a different "use-by" date. As an alternative, supermarkets are being asked to offer half-price deals on perishable goods instead.

Since I've spent my whole life exposed to these deals, it never occurred to me that this sales pitch could be wasteful. But the policy, which appears to have plenty of market research behind it, makes sense. What do you think of the move? Should America consider doing the same as well?

Source: Flickr User Michael_Lehet

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