Cheers! Vintage Beer Ads For Women The marketing minds behind a new beer came up with a not-so-subtle way to sell it to women: package it in pink and call it "Chick Beer." It's not the first brewski brand to target women specifically. Advertisers are old pros at using clichés and generalizations about women in hopes of getting them to buy their hops. Let's put on our beer goggles and take a look at past female-targeted beer ads.