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Virgin America Adds Absinthe to In-Flight Beverage Services

Virgin Takes Flight With the Green Fairy


While other airlines are cutting back on in-flight services, last Friday, Virgin America added a new alcohol to its menu. Absinthe, the once illegal "hallucinogenic" spirit, is now available on all flights. The strong green liquor can be enjoyed on the rocks or mixed into the Mile-High Cocktail, a "tormenting and satisfying blend of Le Tourment Vert Absinthe, sprite, and lemons shaken and served over ice." Porter Gale, the vice president of marketing at Virgin, is very excited about the partnership. He said:

We couldn’t be more pleased to partner with Le Tourment Vert to become the first airline to offer guests absinthe in-flight. Virgin America is reinventing the typical flight experience with beautiful design, touch-screen entertainment, and an innovative food and cocktail menu – and the addition of Le Tourment Vert absinthe is sure to be a hit with our discriminating guests.

For those sitting first class or main cabin select, the absinthe cocktails are complimentary; in the main cabin, Le Tourment Vert is available for purchase. Although I'm not boarding Virgin America anytime soon, I normally enjoy a cocktail when traveling. It's nice to know that absinthe is an option. How do you feel about the news?

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