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We Take the 7Up Taste Challenge

Do you remember the Diet 7Up Taste Challenge Kit I told you guys about a few weeks ago? Well mine arrived yesterday, and we decided to put our tastebuds to work immediately. When I opened the box I was greeted with 2 sets of instructions (I think this was a mistake), a coupon for a free 2-liter bottle of Diet 7Up, a can of the new Diet 7Up, a can of Sprite Zero and a ridiculously banged up can of Sierra Mist Free. The instructions said to refrigerate the sodas for at least an hour before tasting, but they arrived ice cold - the same temp as the sodas in the fridge - so we dove straight in. I thought that the Diet 7Up we had in the fridge was different, so I ended up throwing that into the mix as well.

I poured each drink into red party cups labeled A, B, C and D - set them out and let everyone taste. No one knew which was which (except me), so there would be no bias. Out of the ten people who participated, 5 liked A the best, 3 for C and 2 for D. To find out what was in each cup, read more

A was Sprite Zero, B was Sierra Mist and C & D were both Diet 7Up. The study itself was ridiculously flawed - I thought C & D were different types of 7Up, but really they were the same (although oddly, most people thought they tasted different) and the Sierra Mist was flat, flat, flat (that was probably since it arrived all banged up). Overall there was no real winner (although both PartySugar and I liked the Diet 7Up the best), and we learned some interesting things (including the fact that one person said she'd never drink D, only to find out that she drinks it all the time). We also had to wonder why, if given a choice, would you drink a soda with no caffeine and no sugar and very little taste? Why not just drink water or sparkling water instead?

If you didn't order a taste challenge kit in time, you can always set up your own. If you do, let us know what you think.



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