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Which Is More Important, Chocolate's Texture or Flavor?

Which Is More Important, Chocolate's Texture or Flavor?

During this year's Maker Faire, geeky chocolate maker Tcho Chocolate was performing a taste-test. Passerbys were given a sample of A, and a sample of B, and had to tell which they preferred.

Tcho is still developing their signature recipe, and have been tweaking things for the last several months. In this case, sample A was fruitier and had a nicer flavor, but it was chalky and I didn't like the texture. However sample B had a really smooth texture, with a deep chocolate aftertaste, but wasn't flavorful. I ended up voting for A, but noted that B had a better texture. Some of my friends voted for B because while they liked the flavor, they didn't like the chalkiness of A. So tell me, which would you have voted for? Is texture more important, or is flavor?

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GeikoSera GeikoSera 8 years
Both are important, but the flavor is more important. I'd rather have a great tasting chocolate with the texture of grit (Don Puglisi) than a bad tasting one that's smooth as silk (Hershey's).
trouble450 trouble450 8 years
Drooling just thinking about a piece. Vending machine is calling...
ayuninur ayuninur 8 years
Flavor is more important.
aimeeb aimeeb 8 years
Flavor...
Skinny1 Skinny1 8 years
it has to be both! :)
fisheewishy fisheewishy 8 years
flavor please
jessie jessie 8 years
uck..not a chocolate fan....couldn't say.
nrmunch55 nrmunch55 8 years
Texture for me!
hkdkat hkdkat 8 years
I was there, but they were closing down the booth by the time I got over there, so while I think flavor, I can't say that I've scientifically tried it. :-(
ElizabethRae ElizabethRae 8 years
Who cares! I will lick melty smushed chocolate out of the wrapper. I'm a chocoholic and as long as it isn't BAD, I will eat it.
Gabriela14815884 Gabriela14815884 8 years
If the flavor is on point then its all good :P
faerymagick15 faerymagick15 8 years
for me its a combo of both, but texture just a bit more than flavor. Its gotta be smooth and creamy!
Francoisehardly Francoisehardly 8 years
Flavor of course.
Linda-McP Linda-McP 8 years
Both, but if I had to choose, I'd go for flavor.
partysugar partysugar 8 years
I wish I could have tasted these!
RosaDilia RosaDilia 8 years
Flavor.
kiwitwist kiwitwist 8 years
Both really but I would say flavor
doogirl doogirl 8 years
I'm agreeing with maggieleigh, I'd eat a less flavorful chocolate that had a great texture instead of a chocolate that tasted great but was chalky/grainy/gritty. I LOVE chocolate, but it has to be good!
Summer-Blossom Summer-Blossom 8 years
flavor > texture
maggieleigh maggieleigh 8 years
If a chocolate had a great flavor, but the texture was gritty/grainy, it would ruin it. If the texture was great and the flavor was just ok however, I think I'd still probably eat it :P.
bluepuppybites bluepuppybites 8 years
while I love chocolate, I have to say you need the texture and the flavor to both be there for it to stand out and make you want piece after piece!
elle619 elle619 8 years
Oh why can't I have both?? If it came down to it I would have to go with texture.
Lovely_1 Lovely_1 8 years
flavour for sure!
karisaamy karisaamy 8 years
Testure is a big thing for me - There are a few food that I really don't like based on the texture
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