Watch out, Frappuccino. There's a new iced coffee in town, and it's been created by world famous chef Wolfgang Puck. Amidst a nasty lawsuit, guest judging on Top Chef, and juggling his nearly 20 restaurants, the celebrity chef is rolling out a new line of ready-to-drink iced coffees.
The bottled beverages, which will compete directly with products like POMx Iced Coffee, will cost $2.39 each or $7.99 for a four pack of Vanilla Fusion, Double Blend Mocha, Creme Caramel, or Café au Lait.
Puck explained how his drinks would be different from those on the market, citing the fact that the coffees are sourced from certified organic farms in Ethiopia, Peru, Colombia, and Mexico and contain certified organic and kosher ingredients.
Whole Foods stores nationwide will stock the coffee by the end of the year. Would you be more inclined to buy iced coffee because it's by Wolfgang Puck?