Belvedere Vodka has just announced their new Buy Your Friend a Belvedere program. You go to the site, login, buy your friend a drink — yes, with real money — and they'll receive a drink code via email or a text message. Your friend then goes online to find a participating bar or restaurant, takes the code to that place and gives it the bartender. The bartender gives your friend a drink and voila, you've bought your friend a drink!
It's sort of a neat idea, but it's a bit convoluted. I'd rather just plan to meet up and buy my friend a drink in person. Although, if your friend lives across the country, it might be a nice way to say hello! What do you think, would you buy your friend a drink through the internet?