This summer we'll all be able to say "ooh that makes my mouth tingle." At least we will if we have a piece of Wrigleys new gum "5" (yep, that's the name, no letters, just the number 5). The gum claims to have longer-lasting flavor and "sensations you can feel as you chew." It will be available in three flavors Rain (tingly spearmint), Cobalt (cooling peppermint) and Flare (warming cinnamon) and come in a 15 stick envelope pack (which is apparently the first for the gum industry).
According to the press release:
In our testing, teens and young adults have told us they love everything about 5 - from the unique tingling, cooling or warming sensations that accompany its delicious and especially long-lasting flavors to its bold graphics to its sleek, revolutionary packaging.
To be honest I go through pretty big gum chewing phases and I know that I'm going to have to check this out.