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Is Your Beer Cold Enough? Check The Label

In order to help folks across the nation "stop suffering from warm beer syndrome," the Coors Brewing Company is launching a new Cold Activated Bottle. According to research by Coors Light, consumers want to know when their beer is at optimum temperature. To help them out, Coors designed a label that will turn from white to blue when at the perfect temperature. The bottles will be hitting shelves at participating stores, restaurants and bars. I like to think of it as hypercolor for a beer bottle, how about you?

Source: PR Newswire
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Join The Conversation
Mystik-Vicki Mystik-Vicki 8 years
I love it! What a great drinking game! Take a few cold beers outside (I live in Florida) and see how many you can finish before the label changes color....
SU3 SU3 8 years
Nothing worse than a warm beer. :SICK:
lgaub lgaub 8 years
i love good beer (i love microbrews). and really good beer does not need to be very cold. but not-so-good-beer does. i think just a bit below room temp is ideal for a beer that tastes great and complex. beers that need to be served cold need to have their taste (or lack of)covered up.
Food Food 8 years
great idea cestlavie, i love milk when it's super super cold, however a lot of people enjoy it warmer, as it is a bit more flavorful.
crispet1 crispet1 8 years
Sounds like an alright idea.
crispet1 crispet1 8 years
Sounds like an alright idea.
CestLaVie CestLaVie 8 years
Sounds like a good idea, other companies should pick it up- or what about other drinks like milk?
tooq2love tooq2love 8 years
coors light fan also. cool idea!
bellarose bellarose 8 years
don't worry amity you're not the only coors light fan! :P i also get made fun of for it but hey that's alright.
Amity-A Amity-A 8 years
He he that is awesome! Coors light is one of my favorite guilty pleasures. I get made fun of for it, but sometimes it just hits the spot!
krisua krisua 8 years
I can't stand any beer, cold or warm :d
amandaaa amandaaa 8 years
ew warm beer. great idea!
amandaaa amandaaa 8 years
ew warm beer. great idea!
jendudley jendudley 8 years
What a neat idea!
jendudley jendudley 8 years
What a neat idea!
Schaianne Schaianne 8 years
I can't stand Coors and I think the idea is silly, myself. I'll stick to my Amber Bock, tyvm!
esk4 esk4 8 years
Coors will always be bad... but i don't like my good beers to be icy cold because then you can't really taste anything...
Passion4Fashion Passion4Fashion 8 years
wish it was on a beer i actually liked...
CiaoBella2 CiaoBella2 8 years
My guy always puts a beer in the freezer before drinking...says it's never cold enough from the refrig. The label still won't entice us to buy Coors.
ktjones ktjones 8 years
It still does not make the beer stay cold!
susanec susanec 8 years
But, Coors. It's always going to be bad.
partysugar partysugar 8 years
I totally cant stand warm beer. It has to be super cold.
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