In order to help folks across the nation "stop suffering from warm beer syndrome," the Coors Brewing Company is launching a new Cold Activated Bottle. According to research by Coors Light, consumers want to know when their beer is at optimum temperature. To help them out, Coors designed a label that will turn from white to blue when at the perfect temperature. The bottles will be hitting shelves at participating stores, restaurants and bars. I like to think of it as hypercolor for a beer bottle, how about you?