Wired magazine cofounder Louis Rossetto is taking on a new project and this time there are no flashy bells, whistles, or technological advancements. This time it's all about chocolate. His new company, Tcho, is currently testing limited-edition beta bars — aka version .10 — at $4 a bar (you must be able to pick them up in person from the company's headquarters in San Francisco). — Tcho
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