Jim Denevan, a California native, started out as a restaurant cook. His experiences living in Italy and France made him realize how significant the culture of food is and how, back home, Americans didn't truly understand the origin of and labor behind their food. That's why, in 1998, Jim organized the first farm dinner, connecting people to organic farmers and local chefs. The idea grew into Outstanding in the Field, a tour of farm dinners across the country. This year alone, there will be 85 dinners.