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Competition Gets Fierce

Starbucks fought ahead with more deals: For a whole month, the coffee corporation offered heavy afternoon discounts to morning customers. But competitors were getting increasingly fierce. Subway announced its plans to open cafés; Dunkin' Donuts offered its own version of an afternoon special, and later advertised that it had beat out Starbucks in a coffee taste test; and McDonald's was airing ads that poked jabs at its target competitor.

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