Grub Street tasted the first bite of the Cronut the day before it was released to the public and wrote about it, instigating a full-fledged food mania. New Yorkers flocked to the scene to try the flaky Cronut themselves, only to be told that the last Cronut had been sold and to try again tomorrow (or try one of the other tasty offerings).
Disgruntled customers pshawed the staff, and if they didn't flick them off in person, they gave them a social media middle finger, airing their food anger (hunger?) via Twitter and Instagram. This particularly civil Instagram user who took this photo said, "They gotta put this sign away; they sold out 5 hours ago."