Grub Street tasted the first bite of the Cronut the day before it was released to the public and wrote about it, instigating full-fledged food mania. New Yorkers flocked to the scene to try the flaky Cronut themselves, only to be told that the last Cronut had been sold and to try again tomorrow (or try one of the other tasty offerings).
Thus the 5 a.m. line began, as anxious sugar fiends hoped to score a Cronut or 12, which led to the two Cronuts per person policy. Those who weren't morning people (many!) started paying scalpers an upwards of several hundred dollars to stand in line for them. Dominique was forced to hire a security guard to keep a close eye on the line and bounce any suspicious scalpers or line cutters.