What Lay's says: The characteristic "punch" of wasabi blended perfectly with just the right amount of soy sauce and pickled ginger.
What we say: One bite of these thick, crunchy, umami-rich kettle chips, and we were sold. Slightly horseradishy, slightly gingery, this chip nails the balance of spiciness, sweetness, and saltiness, and best yet, it actually tastes authentic. Who knew Japanese flavors and chips would be such a lovely match? Tasters claim they want to buy these ASAP. Good thing, because wasabi ginger is this year's winner!