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Beyonce and Tina Knowles to Debut House of Dereon and Dereon Bedding and Home Furnishings Line With Arrow Home Furnishings

Beyoncé Debuts House of Dereon and Dereon Bedding Lines

Beyoncé and mother Tina Knowles have just announced that their House of Deréon and Deréon labels will debut bedding and home furnishings produced by Arrow Home Fashions. “Both Beyoncé and I are huge fans of home furnishings and try to stay on top of this ever-changing market," says Tina. "As someone who has also realized many interior design projects, I am so excited to expand our House of Deréon and Deréon brands in this category. The thought that we would have something to do in brightening up someone’s home, especially bedrooms, is truly wonderful.” The first collections will include comforters, sheets, pillows, and quilted coverlets with coordinating standard and Euro shams, made from woven jacquard, poly satins, and faux silks. While the inspiration for the designs are European prints and bohemian patchwork, House of Deréon will also bring its fashion foundation to the collection with dressmaking details like pintucking, pleats, sequins, and studs. Prices will range from $150 to $200 for the House of Deréon line and $50 to $100 for the Deréon line, and the items will be sold at major departments nationwide.

It looks to me like something you'd find at Z Gallerie — contemporary and glitzy. This white bedding set seems pretty simple, chic, and classic, but there's one more bedding design that toes the line at tacky. To see it,

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What do you think? Does it get your stamp of approval?

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Join The Conversation
GlowingMoon GlowingMoon 5 years
Truthfully, neither bedding design appeals to me. The first one is practically dull, and the second one is showy and cheap.There's an absence of style and good-taste. JMHO.
GlowingMoon GlowingMoon 5 years
Truthfully, neither bedding design appeals to me. The first one is practically dull, and the second one is showy and cheap. There's an absence of style and good-taste. JMHO.
amofoz amofoz 5 years
Look very cheap to me and not all that interesting.
GirlOverboard GirlOverboard 5 years
The last one wouldn't be so bad if it were just the comforter... otherwise, I feel like there's just too much going on, there. Not a big fan.
starbucks2 starbucks2 5 years
Not as bad as I thought it would be, actually. The knowles are proof that you money doesn't equal style...that Dereon clothing line is so hideous!
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